Rollo asks what they're doing. The Consultant answers: 'How we ideate.' Rollo presses: 'But what is it?' The Consultant pivots: 'How we iterate.' Every 'what' question gets answered with a 'how,' and the 'how' never leads to a 'what.' The Consultant has perfected the art of describing process without ever identifying the product. You've sat through a design thinking workshop and realized nobody ever defined the problem.
Deeper Read
Process without product is the consultant's signature move. As long as you're iterating, nobody asks what you're iterating toward.
Strip Commentary
Reading It
Rollo asks what they're doing. The Consultant answers: 'How we ideate.' Rollo presses: 'But what is it?' The Consultant pivots: 'How we iterate.' Every 'what' question gets answered with a 'how,' and the 'how' never leads to a 'what.' The Consultant has perfected the art of describing process without ever identifying the product. You've sat through a design thinking workshop and realized nobody ever defined the problem.
Deeper Read
Process without product is the consultant's signature move. As long as you're iterating, nobody asks what you're iterating toward.