The Oracle announces a rebrand is in progress. Rollo asks: 'Of what?' The Oracle answers: 'The same thing.' The rebrand changes nothing about the thing itself -- only its name. The Oracle doesn't even pretend otherwise. You've watched your company rename a department three times in two years without changing a single person's role.
Deeper Read
A rebrand of the same thing is the system admitting that the only thing it can change is the label. The thing persists; the name rotates.
Strip Commentary
Reading It
The Oracle announces a rebrand is in progress. Rollo asks: 'Of what?' The Oracle answers: 'The same thing.' The rebrand changes nothing about the thing itself -- only its name. The Oracle doesn't even pretend otherwise. You've watched your company rename a department three times in two years without changing a single person's role.
Deeper Read
A rebrand of the same thing is the system admitting that the only thing it can change is the label. The thing persists; the name rotates.